Seminar overview

The language and images you use on your website shape the opinions people form of your company. This seminar teaches the essentials for creating content that improves the user experience and is culturally appropriate. You will also practise using style guidelines that facilitate the translation process.

Benefits	Learn to communicate more effectively with an international audience and discover best practices for content localisation.
Audience	Content developers, technical writers, documentation managers, Webmasters, Web designers, course developers.
Languages	English, French.
Duration	This is a half-day course.
Approach	The seminar combines theory with practical examples and exercises.

Programme

Introduction

Why the Web environment is different

 

Developing audience awareness

Pre-writing strategies
Organizing content
Choosing the right tone, level of language and terms

 

Enhancing online reading and comprehension

Effective microcontent (headings, page titles)
Links and navigational text

 

Adapting content for online use

Do's and don'ts

 

Addressing an international audience

Images and colour
Puns, metaphors and cultural references

 

Keeping translation costs down

Writing style guidelines
Editing for translation

 

 

Additional half-day module available on request:

Writing and editing texts for machine translation